Online Advertising Tips:
Quick Tips for Online Success
If you have an online business, you should consider this
homework:
First of all, Google.com is one of the largest and most
important search engines to be part of. If your site is done,
and, I seriously recommend having at least a 10 page website,
you should submit to google first thing. (It can take up to 6
Weeks to be indexed.
http://www.google.com/addurl.html
You only need to submit your website i.e.
http://www.wrapcandy.com
(Google will spider the rest by following the links)
Remember, the more relevant pages you have on your site, the
more "Saturation" you will get in the search engines. More
pages, with different content the more chance to bee seen...
Here is a Good free option to Start With:
Go to Google.com and type in ADD ULR +Wrappers (or a main
keyword for your target audience) This should bring up relevant
sites to swap links with. Many sites will want a link exchange;
meaning that they will want you to manually add their link to
your site. That is okay. Take the time to make a links page and
link back to the websites you link with. It is well worth it. It
helps the site that already has good position in the search
engine and you who most likely needs a boost.
If you have a candy wrappers site you can add your url to our
link echange programs:
http://www.getwrappers.com
http://www.wrapcandy.com/sites/
http://www.wrapcandy.com/topcrafts/
Also, it will increase your link popularity. (Link
Popularity is a major factor in Google Search Engine
Position. The more sites that link to you, the better
your Link Popularity and the better your position.
Side Tip: Put a link to your Separate links page on your
home page, but don’t draw attention to it. Make it
smaller than your site links if you need to.
Okay, back to what I was saying. Swap URL’s with just
about any site that looks nice. There is a better way to
determine if it is worth swapping links which it called
Google page rank. I would link with any site that has a
2 or better on the Google page rank system. The higher
the site ranking the more it is worth your time. If you
don’t have the Google Toolbar, you can download it from
Google. If you don’t want the toolbar, then just link
with any site relevant to your “Target Market”
Once you have linked with as many as you can find:
Type Add URL +Party Favors
Then Add URL +Baby Favors
Next, ADD URL +Wedding Favors
I’m sure you can come up with more.
Other types of marketing to consider:
Network Marketing: Finding someone who will advertise
your product in exchange for you advertising theirs.
Sometime involving you giving away your product to their
customers in exchange for advertising and vise versa.
J/V (Joint Ventures) Usually people who will market your
site for a commission on Sales. Newsletters, and eZines
are very popular with this option.
PPC (Pay Per Click) Use Google
Adsense and Overture.com (this is a bit more advance as
there is money at stake, do not do this type of
marketing without researching first)
CPM: Short for cost per thousand. Impressions. This type
of marketing is usually not so good. I would personally
avoid it if possible. Bascially, you get charged just
for your ad showing and not for people going to your
website. It is usually not a good ROI (Return on
Investment)
Ezine and Newsletter Marketing: A good choice if you
find a good “Target Market” Remember, your main market
is New Moms, New Borns, Holidays and Weddings.
If you want to check your current Link Popularity, Check
out the following Site. You can compare your site with a
competitor or friend to see how you are doing, you can
even compare it to Wrapcandy if you would like.
http://www.marketleap.com/publinkpop/
PPC Pay Per Click
Pay per click is one of the quickest ways to get
targeted traffic. There are many pay per click
companies:
These are the two I recommend you try first:
Google Ad Words
and Overture (owned by Yahoo)
Quick Explanation of Pay Per Click. It is just like it
sounds, you pay money when someone clicks on your ad.
Let's Start with Google, as they are the easiest to use
and only have a $5.00 start up fee. (Last I checked)
The nice thing about google, is they still accept 5 Cent
Bids. (Meaning you can bid as low as 5 Cents for
keywords)
Keywords are very important. For instance, Make Candy
Wrappers as a phrase is a great keyword for our Site.
Anytime, someone searches for Make Candy Wrappers, or
How to make candy wrappers, our listing shows up on
google in the right hand side. (Our listing is usually
3rd, 4th or 5th as we only bid $0.10 for placement.) We
find that people looking to make candy wrappers, shop
around..
Before signing up for google ad words, be sure your site
is ready to take sales. There is no point in paying
money for targeted traffic if you can't make a sale.
Next, start very small; 5 Cent bids on very specific
keywords.
If you see that you are making sales, you can always
raise it later.
Start with 10 keywords or phrases that directly relate
to your product. You will add more later.
Example of a specific keyword or phrase:
Personalize Candy Wrappers
Wedding Candy Wrappers
Birthday Candy Wrappers
Custom Candy Wrappers
Less specific: (you can use these after you've seen a
return on the specific keywords)
Candy Wrappers
candy bar wrappers
wrappers
General Keywords: (These are too general and will not
produce a good ROI (Return On Investment unless you have
a hot seller.
Paper Craft
Holiday Craft
Fun Craft
Family Craft
You can sign up for a Google Ads here:
https://adwords.google.com/select/?hl=en
Be sure to check on your account everyday to see how
much you are spending. You should do this for the first
2 weeks. If you make any changes, you should monitor
your account. (You can also set daily spending limits)
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