|Website Promotion Information & Articles|
Dont Put All Your Promotion Eggs In The SEO Basket
One of the most frequent questions I get asked by my clients is "What is the best way to promote my site?" If a brand new webmaster asks me that question then I will take as much time as I can possibly muster to answer their request, before they learn about and put on the SEO and ranking blinkers so many webmasters wear with pride.
Allow me now to state the obvious, the success of any website is in direct proportion to the amount of visitors it receives. If success is about visitors then why on earth would any intelligent business person devote 95% of their promotion time and budget to a single method of advertising their site?
Imagine for a moment you are the advertising executive for a large automobile company. Your company has just released the most economical car ever and your job is to make sure everyone knows about it.
Which of the following would you do?
1. Place a full page ad in one or two car magazines, then spend the next year rehashing and tweaking the wording of that ad, because it wasn't creating the sales you wanted.
2. Advertise in every magazine and newspaper you can find, start national TV advertising campaigns, make sure you have slots on every commercial radio station in the country, advertise on billboards, in cinemas, sponsor sporting events and what ever else you could think of.
It doesn't take a genius to work out the second idea is a much better plan. Now this may come as a shock to you, but the major search engines are not the only source of visitors to your website. Many SEO gurus are quick to point out to you that search engines are the only way to achieve substantial traffic. That is simply not true. One disturbing idea promoted heavily by the SEO world recently is that "Links are dead" My answer to that idea is, if links were dead then there would be no web.
Links are how people travel the web, whether they are text links, banners or email links to visit any site you need to click a link. Google itself is one enormous searchable link database.
Let's states something even more obvious. Google is not the only site on the web that links to other sites. There are directories, there are banner exchanges, and the big one there are hundreds of millions of other websites. How many of those carry a link to your site?
For any keyword or phrase on the major search engines there are millions of sites vying for just 10 first page places. Are you really devoting all your promotion time to SEO with those kinds of odds?
There is also much talk of the value of links, and nearly all of it is based on the value of links in a search engines eyes, and how that will or will not improve your rankings. STOP!!! You need to get this!!! The value of a link is how many times it gets used, clicks and visits NOT rankings.
While many will object to this statement SEO is nothing more than educated guesswork, why do I say that? Simple because Google, Yahoo and MSN do NOT tell SEO experts how they order their results. Just the opposite they regularly change how their results are ordered to stay one step ahead of the SEO experts. Why do they do that? Because they do not want their results manipulating period! They want one thing, to deliver accurate search results.
Don't take my word for this, go and get the words from the horses mouth here.
Notice the all the advice is geared towards building your site for visitors not for search engines.
If you really want to build steady long term traffic to your site, then advertise your site in every legal way you can. Yes it requires time and a consistent effort. As a wise man once said " The only place success comes before work is in the dictionary". In closing, how many of the following have you used to advertise your site? If you haven't done them all maybe you need to.
Listed your site in a couple of hundred directories?
Exchanged quality visible links with at least 200 sites?
Exchanged banners with sites in your genre?
Started a small pay per click advertising campaign?
Written articles to do with the genre of your site and offered them to other sites for free inclusion in their newsletter or on their site?
Had your site reviewed by a review site?
Donated a product or free membership to a competition on another site?
These are only a few promotion methods that will bring visitors to your site. There are many many more if you use your imagination. This is also advertising that will not be undone in one minute by a Google algorithm change.
Am I saying don't optimize your site? NO I am saying don't rely totally on SEO for your traffic.
Are you putting all your promotional eggs in one basket? If so, isn't it time you stopped and gave your site the best chance of success.
How to Develop a Local Traffic Base
Getting a loyal traffic base for your website is an important way in keeping your traffic high. People who like your website are also more likely to tell their friends about it in e-mails and post your website on other mediums like website forums and newsgroups.
7 Powerful Tips on Creating Good Content for Your Website
So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.
How to Market Your Web Site Like Nobodys Business
Fresh Web Content Yields Better Search Engine ResultsAll too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need.
Top 10 Tips to Make Your Web Site A Hit!
Professionals in tend to under-estimate the power of the web to bring them business, and to bring them precisely the kinds of clients they want! And, a few, invest in a great web site, but then don't market it effectively! There are some wonderful sites that are virtually "hidden" out there on the web. Web marketing has one thing in common with other advertising: no matter how good the ad, it won't build your business unless lots of people see it.
How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine.
DIY SEO Part 3, Advertising
We have dealt with the tags so the search engines should be happy when they find you, now you have to shove your site in a few places that get indexed on a daily basis.This ensures that your website will get indexed by google, yahoo and alike as quickly as possible.
Why Directories Might Save Your Websites Life
Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.
Submitting Your Website With Web Promotion Services
Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can.
How To Turn Your Clients Into Raving Fans
So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants..
Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!
Search engine optimisation - it's the holy grail of website design, or, put another way, a buzzword which means "get listed on Google." Because lets face it; if your website doesn't show up on a Google search, you may as well not have one.
The 7 Habits of a Successful Web-Marketing Plan
What is web-marketing? Why does your business need it?The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).
Ideal Software Archive Website
How to build the ideal website for software archives. View from developer.
Web Site Marketing Techniques Rated
There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless.
How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising.For example, give other people permission to use your articleon their web site or in their e-zine.
How To Use Banner Ads Effectively
It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness".
Driving Traffic to a Crafters Web Site
Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into.
To The Next Level With Google Groups 2
If you haven't visited the Google Labs lately, they have released a beta of Google Groups 2 that you may want to check out. This is Google's answer to Yahoo Groups, and they've added some new features to make their service more useful.
10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine.
4 Simple Tips for Targeted Traffic
Here are 4 of the most easiest and simplest things to implement into a site for a very generous boost in traffic. These can all be implemented within a very short time.
Power Training for your website
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Power Training for your Website - Build that traffic By Marc Lindsay We all know what it is like to get in the gym and do a darn good workout don't we?? It feels exhilarating and you walk away with a sense of achievement and that you have done something right to your body Well I was in the gym the other day doing the strength component of my training and I it made me question myself.
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