|Website Promotion Information & Articles|
Successful Promotion is a State of Mind
Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. With an on-going publicity strategy, you can enhance your image and bring in new business.
Your first step: examine your marketing plan. Does it outline a carefully selected target market and identify its needs? Does it list your products and services that will meet those needs? Your marketing plan should describe how you will make it easy for your potential customers to buy what you sell. And, it should describe how these people will learn that your business exists - i.e. your promotion.
Next, take a look at your business itself. Do you know who you are? Are you using your image as a consistent marketing tool? In a world of intense competition, credibility and trust are crucial. This stands true for corporations, small businesses, and non-profit organizations. Establish a company message you believe in and repeat it over and over in your promotional materials.
Fortunately, consistent promotion is a state of mind - once you start promoting your message, you'll find opportunities everywhere you turn. By reinforcing your image and repeating publicity, you'll begin to see dividends accrue for your organization. As your company's stories appear in the media, your clients and prospects will perceive you as more credible. You are positioning yourself as the expert. As you send out materials such as newsletters and ezines, you build a relationship with people over time. They feel like you are a friend, not a pushy salesperson.
If you're not sure where to start or where to go next, a professional agency can help you refine your existing strategy and create marketing tools to meet your specific goals.
Here are some marketing tools to consider:
1. Newsletter: A newsletter can establish you as an authority. It makes a great direct mail piece that will give you ongoing contact with your customers and prospects. A dynamic and interesting newsletter can mean new business. Formatting tips: Provide a lot of useful information in easy-to-read paragraphs. Use short words. Make sentences brief. Illustrate your ideas with cartoons, photos, and graphics.
2. Brochures: Brochures can convey extensive information about your business. The best brochures include graphic images - use photos, graphs, illustrations, and diagrams. But, make sure you also include written copy about your organization and the services that you offer. Offer your brochures to current customers to pass along. Hand them out at events and trade shows.
3. Press releases: Make sure your press releases are well written and news worthy. Your release should reinforce and build upon your business identity. If you are submitting it to a newspaper, include an appealing photograph. Tell a story about a client you have helped, or discuss new technology your company is implementing.
4. Special events: Events raise awareness of your business and they provide a service to the community. Try creating or sponsoring an event that will be of interest to your target audience. As people begin to associate your organization with the event, you derive publicity, goodwill, and new leads. Another option is for a business to partner with a non-profit organization as fund-raising co-sponsors. Try offering seminars and workshops that feature you as the expert.
5. Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you.
Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.
Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com
FFA / Reversed Marketing
Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?FFA pages are gaining popularity popping like bombs everywhere!What is an FFA page? It is a free for all page.
So You Have A New Website But The Phone Isnt Ringing Off The Hook?
So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed.
Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites
Viral Marketing Techniques Every Web Site Should Be Using
Viral marketing can work wonders for any business,web site or product. It can be a great sourceof sales leads, one-way links and targeted traffic.
Get Thousands Of Clicks To Your Website For Free
Do you want to advertise about your website?Wait and have a look here. Don't just start spending money on advertising because there is a very effective way to increase traffic on your website and the important thing is it's free.
Submitting Your Website With Web Promotion Services
Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can.
Does Your Site Have Link Value?
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.
Website Promotion: 10 Reasons Why People Dont Visit Your Web Site
If you are not getting traffic at your website and wondering what is the problem, here are a few reasons:1. You don't offer free original content.
Ineffective and Unethical Web Site Promotion Methods
In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.
Website Promotion: 10 Volcanic Tactics To Ignite Your Profits
If your website sales are down and you desire to ignite it and instantly begin to generate more profits, you may use these website promotion secrets:1. Create a memorable logo and slogan to brandyour business on the internet.
Internet Web Site Marketing: The Secrets Of Endorsement Marketing
What is endorsement marketing?Endorsement marketing is having famous or reputable peoplerecommend your product or service to others.It is an important internet web site marketing that cangive your business credibility and propel it to the top.
Rich Media - Exploring New Territory
Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity.
5 Successful Tips For Marketing Your Website
This could be the most amazing article to ever be released as you read this please keep in mind that the tips I am about to share with you are from my experience with my own successful website HaileysComet Weekly Ezine. (1)List Building: One of the most POWERFUL ways to promote any website is to have your own list to promote with.
Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?Creating a web site without a marketing strategy can be an expensive and time-consuming mistake.
Why You Should Learn HTML
Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know.
Promote Your Website Using Newsgroups
At present there are over 3.3 billion pages indexed by Google, and that definitely does not cover the entire Internet.
DMOZ - Is it Still Worth the Submission Time?
DMOZ is known all over the internet as being the largest open source directory online, but is it really worth your time and effort to try to get your website listed in their directory?You must remember when submitting your website to DMOZ that this directory is one of the human powered directories which means that a person must go over your submission, your website, and determine if your website is worthy of being in the directory from their own standpoint of view. All of the editors at DMOZ are volunteers just like you and me that have applied to become editors and reviewers in their special field of interest.
Marketing Tips for Your Web Site
Here are some simple and easy tips on how to market and drive traffic to your site.1.
Generating Traffic to Your Web Site
When promoting any product or service every hitto your website counts.So assuming your site converts a percentage of visitorsto sales, the more traffic, the more sales you make!I have read a number of articles lately on how to write good ad or sales copy and optimising websites.
How To Turn Your Clients Into Raving Fans
So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants..
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