|Website Promotion Information & Articles|
Make That Website Visitor Stick Around: Youve Got 30 Seconds!
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can change your marketing so that customers stick around.
You have to put yourself in the customer's shoes and talk directly to her about how she benefits from your products. She wants product information and lots of it, but in due time. No more hard sell focused on the product. And the word competition is useful only to identify the people we need to observe and emulate, but no longer are we out to destroy them, we're out to partner with them. Confused? Good! That means there's learning on the way!
We're going to concentrate on your homepage, because you don't have long to capture your customer's interest. She has 3 main questions and you have thirty seconds at most to lure her to continue reading, clicking and finally clicking for the sale.
First you need to do your homework. You need to know who your customer is in terms of demographics, needs, desires, and dreams.
Now think about how she behaves on the internet. If she's like me, she has a huge list of things she has done and would like to do. Today she may be paying bills, looking for a new bank, planning a vacation, researching cold remedies, looking for recipes, researching books to take out of the library, reading the news and looking for a home business she can do in her spare time. All in one day. How much of her time is she willing to give you to convince her you're worth reading...worth bookmarking...that your opportunity or your product is The One for her? Not much...30 seconds...
Now you need to identify your competition. Where may your imaginary customer already be buying the products you offer? Where else may she be considering a home business opportunity? Why is she looking or buying there? What does she like about that site? What do you or your product have to offer that is missing there?
By now you're starting to identify your advantage, your edge, that relates to what this customer needs and wants. Staying focused on your customer, turn your edge into a sentence or sentences starting with "You", directed at how the customer will feel or be.
We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do next?"
So, with your customer (not YOU, not the PRODUCT) in your mind's eye, you have 30 seconds to grab her interest or her curiosity enough to make her want to read more, click and get more info, or click and buy.
Remember that old song that went something like this?: "If you wanna be happy for the rest of your life, Better make a pretty woman your wife. Or for my personal point of view, Get an ugly girl to marry you."
Then if I remember correctly, the singer goes on to explain the circumstances that made him an expert; in this area.
What's in it for the listener? All the right buttons were pushed: happiness forever, marriage, advice from an expert, and curiosity about the rest of the song. Maybe he could have thrown in some financial security and a home, but pretty much all the bases were covered.
So hit your customer with what pretty much everyone wants: happiness, security, health, family, freedom...whatever fits. But don't just talk about happiness and security, talk about feeling happy and secure. It may seem like semantics, but it's really a huge difference.
You've nailed your customer's needs and emotions, so now just write copy that flows from needs and dreams to information to the click that will sell or sign her up. If you lead her to a product information page, lead her to the final click. If it's testimonials, or all about you, lead her to the click. When she's ready to leave, ask her to complete a survey, sign up for a newsletter, sign a guestbook, and offer her a free ebook as a way of thanks for stopping by.
And if this ebook was written by your competition, now you're starting to see how "drown the opponent" has been replaced by what some call "fusion marketing": in essence, partnerships for a win-win situation. His ebook gets out there, with his branded links inside; you benefit from his expertise and reputation and the ability to give your visitors a quality gift.
This relationship continues with reciprocal linking, contests with prizes, testimonials, co-authoring ebooks or co-writing a course or seminar, and any number of other collaborative possibilities, only limited by your imagination.
And, as you can see, you don't have to be a novelist; we're talking about writing for 30 seconds of reading for starters, then a bit more. Welcome to the New Paradigms of Marketing, compliments of the Internet.
About the author:Glenn Beach is a poet, writer and home business entrepreneur in Nova Scotia, Canada. Free newsletter, more articles, and business start-up info at: http://www.work-at-home-business-opportunity-canada.com
Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business
Everybody Loves A Freebie!It's true! Who doesn't like to get free stuff, no matter how cheap, lame or otherwise undesirable? You know it, I know it and you can be darn sure the marketing departments at the big boys out there know it and thrive on it.So why aren't YOU getting in on this?Giving away promotional freebies is a great way to get people to buy from you, to sign up for newsletters, to get a heap of free advertising and to generally boost the profile of your business both in the online and offline world.
The Reality of Linking
On a regular basis I receive e-mail through all my various sites from other site owners offering to exchange links. Most approach me in the wrong manner and I can tell they have no idea about the proper way to run an effective linking program.
Internet Directory Submission, Sure Way To Link Popularity
Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.Search engine uses the spiders - (an automated software program) to locate and collect data from web pages for inclusion in a search engine's database and to follow links to find new pages on the World Wide Web.
Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors
Contests and Sweepstakes.They are web advertising magnets that draw hugenumbers of visitors to your website.
Improve Your Website In 3 Simple Ways
You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business.
The Power of News!
Have you even been to CNN's website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited.
How to Increase Traffic When Your Promotion Budget is Tiny
Writing articles for your site and for the use of others, is asimple proven way low cost way to get more traffic.Articles can be used for all subjects and just like newspapersand magazines, is a recognised way of sharing information.
7 Affiliate Success Steps
How to get your business exposed for free!Everybody in the Internet marketing industry intends to do well, but the truth is that only about 10% of marketers actually succeed. So today you will learn about the tips that will point you in the right direction to make you big profits.
Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!
Search engine optimisation - it's the holy grail of website design, or, put another way, a buzzword which means "get listed on Google." Because lets face it; if your website doesn't show up on a Google search, you may as well not have one.
Free Advertising the Smart Way
Your biggest asset when becoming an internet marketer is to know how to get free targeted traffic to your web sites. It doesn't matter how many web sites you're promoting.
To The Next Level With Google Groups 2
If you haven't visited the Google Labs lately, they have released a beta of Google Groups 2 that you may want to check out. This is Google's answer to Yahoo Groups, and they've added some new features to make their service more useful.
The Top 10 Most Ludicrous Things You Can Do on Your Web Site
We have a running joke in our office that one day we'll load a page and it will say "You have reached the end of the World Wide Web" and it will be the truth. I've visited so many web sites in my time, it's unreal.
Successful Promotion is a State of Mind
Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost.
7 Powerful Tips on Creating Good Content for Your Website
So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.
Ineffective and Unethical Web Site Promotion Methods
In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.
(3) Three Traffic Boosting Strategies for Your Website!
Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services over the Internet. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites.
Complete Novice Builds Business Using Press Releases on the Internet
My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care.
Free Online Advertising: 10 Dynamic Secrets To Make Your Ad Stand Out And Ignite Sales
No matter what you're marketing or promoting, if yourAd doesn't stand out, no one will noticeand read it.If it stands out, it will get attention and you'll generate sales.
Promote Your Website: Search Tools
Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don't promote it effectively, you will not get the visibility that your site deserves.
Website Promotion: 10 Ingenious Ways To Defeat Your Competition
Business is war.To get to the top, you must fight not only to survive but to rise above your competitors.
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