|Website Promotion Information & Articles|
3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.
Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:
Build it and they will say - 'I can't find it!'
Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company
It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;
- Do they offer guarantees of any kind on their results?
You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free Special Report "How To Turn Your Website Into A Customer Magnet" - worth £47 ($85) here: http://www.magnet4web.com/
Searches and Summaries
The Web is constantly growing and changing. The key issue for users of the Web is to know what is there that might help them, or inform them, or entertain them, and to find out in a timely fashion without spending all their time looking.
DMOZ - Is it Still Worth the Submission Time?
DMOZ is known all over the internet as being the largest open source directory online, but is it really worth your time and effort to try to get your website listed in their directory?You must remember when submitting your website to DMOZ that this directory is one of the human powered directories which means that a person must go over your submission, your website, and determine if your website is worthy of being in the directory from their own standpoint of view. All of the editors at DMOZ are volunteers just like you and me that have applied to become editors and reviewers in their special field of interest.
Outsourcing Website Services - Can Your Business Benefit?
Would it surprise you to know that Compaq Computer? outsources?How about Underwriters Laboratories?? Gateway Computers?? Yes, even the Chicagoland Area Chamber of Commerce?! I have been involved with projects involving each one of these companies.They all outsourced specific portions of their projects.
The Best Way To Promote Your Website
Everyone would like an increase in traffic to their website or an increase in their PR rating. There are many companies and websites offering promotion and optimisation services, however how much should you spend?I have found two ways; which have had a huge impact in the amount of visitors I have to my websites and of which has pushed up the PR ratings of my sites.
Increase Traffic With a Good Title
There's such a thing as taking search engine optimization too far. I'm not talking about black hat versus white hat, things that might get you banned versus staying pristine.
Capturing Leads on Traffic Exchanges
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs .
The Sure-Fire Ways To Attract New Customers Now
1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book.
Complete Novice Builds Business Using Press Releases on the Internet
My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care.
Youve Got A New Website, But How Do You Get Folks to Look At It?
I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there.
The Quest In Advertising Your Website
Website advertising, the unending quest of every website owner. And Free is a word I work towards.
How to Increase Your Website Traffic in 3 Easy Steps
Promoting your website might seem like an enormous task that you cannot undertake own your own. However, increasing your website traffic and getting more people to visit your site is actually very easy to do.
Online Promotional Strategies For Start Up Entrepreneurs
As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret.
Ten High Powered Ways To Increase Your Traffic
Once you have finshed designing your website, you want to get as much traffic as possible. You can use the following ways to get traffic.
Ten Day Plan to Online Sales
Recently one of my students asked a great question: We have a product we want to sell online - and we need to make money fast. We already have a domain name.
Developing a Profitable Web Business Concept
The first step to starting a profitable online business of your own is developing a topic for your website.You want to select from a list of topics that interest you since you are going to have to write original content for your website.
Track or Perish
Who me? Track?Now I realize some turn a blind eye towards tracking results on their site. Either preferring to look the other way or perhaps asking Stevie Wonder to watch over it for them.
SuperCharge Your Website With Multi Linking
Here's a fairly obvious Multi Linking Strategy that is probably the easiest and most effective one you can employ. I call it.
Promoting Your Business Website - Where to Begin?
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results.
Easy Content Building for the Lazy Webmaster
Free content builder. Articles are the best way to add free content to your site.
Search Engine Friendly Ways to Build Link Popularity
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine's and especially Google value backlinks to your website as an indicator of your website's importance.
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