Start Your Own Candy Wrapper Business Online eBook

Quick Tips for Online Success

If you have an online business, you should consider this homework:

First of all, Google.com is one of the largest and most important search engines to be part of. If your site is done, and, I seriously recommend having at least a 10 page website, you should submit to google first thing. (It can take up to 6 Weeks to be indexed.

http://www.google.com/addurl.html

You only need to submit your website i.e.
http://www.wrapcandy.com (Google will spider the rest by following the links)

Remember, the more relevant pages you have on your site, the more "Saturation" you will get in the search engines. More pages, with different content the more chance to bee seen...

Here is a Good free option to Start With:

Go to Google.com and type in ADD ULR +Wrappers (or a main keyword for your target audience) This should bring up relevant sites to swap links with. Many sites will want a link exchange; meaning that they will want you to manually add their link to your site. That is okay. Take the time to make a links page and link back to the websites you link with. It is well worth it. It helps the site that already has good position in the search engine and you who most likely needs a boost.

If you have a candy wrappers site you can add your url to our link echange programs:

http://www.getwrappers.com

http://www.wrapcandy.com/sites/

http://www.wrapcandy.com/topcrafts/

Also, it will increase your link popularity. (Link Popularity is a major factor in Google Search Engine Position. The more sites that link to you, the better your Link Popularity and the better your position.

Side Tip: Put a link to your Separate links page on your home page, but don’t draw attention to it. Make it smaller than your site links if you need to.

Okay, back to what I was saying. Swap URL’s with just about any site that looks nice. There is a better way to determine if it is worth swapping links which it called Google page rank. I would link with any site that has a 2 or better on the Google page rank system. The higher the site ranking the more it is worth your time. If you don’t have the Google Toolbar, you can download it from Google. If you don’t want the toolbar, then just link with any site relevant to your “Target Market”

Once you have linked with as many as you can find:

Type Add URL +Party Favors
Then Add URL +Baby Favors
Next, ADD URL +Wedding Favors

I’m sure you can come up with more.

Other types of marketing to consider:

Network Marketing: Finding someone who will advertise your product in exchange for you advertising theirs. Sometime involving you giving away your product to their customers in exchange for advertising and vise versa.

J/V (Joint Ventures) Usually people who will market your site for a commission on Sales. Newsletters, and eZines are very popular with this option.

PPC (Pay Per Click) Use Google Adsense and Overture.com (this is a bit more advance as there is money at stake, do not do this type of marketing without researching first)

CPM: Short for cost per thousand. Impressions. This type of marketing is usually not so good. I would personally avoid it if possible. Bascially, you get charged just for your ad showing and not for people going to your website. It is usually not a good ROI (Return on Investment)

Ezine and Newsletter Marketing: A good choice if you find a good “Target Market” Remember, your main market is New Moms, New Borns, Holidays and Weddings.

If you want to check your current Link Popularity, Check out the following Site. You can compare your site with a competitor or friend to see how you are doing, you can even compare it to Wrapcandy if you would like.

http://www.marketleap.com/publinkpop/

PPC Pay Per Click

Pay per click is one of the quickest ways to get targeted traffic. There are many pay per click companies:

These are the two I recommend you try first:

Google Ad Words
and Overture (owned by Yahoo)

Quick Explanation of Pay Per Click. It is just like it sounds, you pay money when someone clicks on your ad.

Let's Start with Google, as they are the easiest to use and only have a $5.00 start up fee. (Last I checked)

The nice thing about google, is they still accept 5 Cent Bids. (Meaning you can bid as low as 5 Cents for keywords)

Keywords are very important. For instance, Make Candy Wrappers as a phrase is a great keyword for our Site.

Anytime, someone searches for Make Candy Wrappers, or How to make candy wrappers, our listing shows up on google in the right hand side. (Our listing is usually 3rd, 4th or 5th as we only bid $0.10 for placement.) We find that people looking to make candy wrappers, shop around..

Before signing up for google ad words, be sure your site is ready to take sales. There is no point in paying money for targeted traffic if you can't make a sale.

Next, start very small; 5 Cent bids on very specific keywords.
If you see that you are making sales, you can always raise it later.

Start with 10 keywords or phrases that directly relate to your product. You will add more later.

Example of a specific keyword or phrase:

Personalize Candy Wrappers
Wedding Candy Wrappers
Birthday Candy Wrappers
Custom Candy Wrappers

Less specific: (you can use these after you've seen a return on the specific keywords)
Candy Wrappers
candy bar wrappers
wrappers

General Keywords: (These are too general and will not produce a good ROI (Return On Investment unless you have a hot seller.
Paper Craft
Holiday Craft
Fun Craft
Family Craft

You can sign up for a Google Ads here:

https://adwords.google.com/select/?hl=en

Be sure to check on your account everyday to see how much you are spending. You should do this for the first 2 weeks. If you make any changes, you should monitor your account. (You can also set daily spending limits)