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Wrapcandy.com

Custom Candy Wrapper Creations
Owned by wrapcandy.com
And written by Maria Vowell
Revised by Teresa King

Copyright 2005 all rights reserved.

Introduction

I hope you find this manual informative and easy to follow.  I have tried to include everything you will need to get your “Customized Candy Wrapper Business” off to a successful start.  If you read through this and need more information, you may want to buy our full 40 + page Candy Wrapper eBook

The profit potential in running this type of business is enormous.  Whether you are looking to make this a full time business, or just looking to make a little extra cash, you will find that selling customized candies and gifts is a very rewarding experience.  If you are like me, and already own your own business, then you will be delighted to see the ways that this type of products can be used to increase your business.

Remember, With our Wrapcandy.com Software,  you can use your own images, too.  Pictures of your children, grandchildren, pets, and friends are a good start.

Materials List: 

 

Adhesive

            I use Avery permanent glue sticks as my adhesive.  These can be found in school supplies of any department store and are acid free and photo safe.  They bind very well and no problems with drips and such that are obtained from using liquid glues.

 

Candy

            You can take any kind of candy and create customized wrappers for them.  The candies that are used in my samples and templates are:

Regular Sized Hershey’s Candy Bars or Crunch Bars

Hershey’s Miniatures 

Computer

 Chances are the computer you are using is just fine for starting out.  When you start making money, you may want to upgrade to a better computer.  I personally like Dell Computers.  They are easy to upgrade, affordable and  very reliable.

There are some advantages to Laser printers however.  Laser printers ink (toner) costs less per sheet than a standard inkjet printer.  Also, there is a less chance of your work being smudged ad it is instantly fused to the paper instead of "dried" to the paper.   If you are going to buy a laser printer, be sure to spend some time shopping around.

Here I have listed the dimensions for the labels Wrapcandy 6.4is excellent for creating all sorts of labels for just about anything like wine bottles, soaps, wedding bubbles etc.  All you have to do is grab whatever you want to create a customized label for, measure the label that came off the product and add it just into the program.  Once it’s added, all you’ll have to do is choose that label whenever you get ready to design.

 

 

 

Creating Your Wrappers

First you will want to decide what type of wrapper you will want to create, and choose the appropriate clip art that you want to use.  I have included several tutorials on the CD that walks you through these steps to help you learn better.

The possibilities are endless to the types and styles of different wrappers there are that you can create.    Using the same basic technique, you can create wrappers and labels for all types of products.  Experiment a little and see what new ideas you can come up with.  Don’t just limit yourself to candies either.  If it’s a product with a label on it, then you can customize it this way. 

Note about wrapping suckers, when you create wrappers for the suckers, they will be two separate pieces that you glue together.  Trim the plastic wrap around the suckers to make it smaller, so that you can create a small envelope to insert the suckers in by gluing the sides of the wrappers together.

Getting Customers

OK now that you have created your first wrapper, and pretty much have an understanding on how to create others, we will deal with obtaining customers.

Besides the normal ways of getting customers, like classified ads and placing flyers around town, there are other unique ways that you can use to guarantee that customers will have your phone ringing off the hook wanting to place orders.

First thing you will need to create are samples for your customers to see.  Decide which candies you are going to sell, and create at least 5 samples of each with a variety of different themes.  The most popular are Birth Announcements, Weddings, Business Promotions, Birthdays and Valentines.  The more samples you have to show, the better your chances of obtaining the customer.  If you want to go all out, then create a sample for every major holiday on the calendar and don’t forget to include holidays of different religions and for people with different backgrounds.  The more choices you give a customer, the better the chances of getting hired and of getting repeat orders.

Considering that chocolate melts very easily, then I also suggest that any “chocolate” samples you carry, be created a slightly different way.  You can cut blocks of wood that are the exact same sizes as the candy bars.  Once sanded and wrapped in foil, they look just like a candy bar.  There’s no need to do hard candies and gum this way, but for chocolate it is highly recommended to use this technique just for the purpose of displaying your wrappers

If you don’t have someone to cut the wood out for you, then you can always visit any store that sells lumber and get one of the workers to do this for you.  They may look at you weird, but most hardware stores will cut wood for you free if you are buying it from them and if they are basic straight cuts.

Now that you have your samples done, you need to create some order forms.  You can create your own, or have some custom made at your local print shop.  Make them in such a way as to where you can gather all the required information on one single page. 

Next, you need to make sure you have a selection of graphics for your customers to choose from.  I purchased several clip-art programs that also included a book with all the pictures in it.  I take these with me so that my customers can have a wide selection to choose from.   Once your business picks up, you will probably do the same, but for now you can just print out some clip-art you already have, or can find free on the internet, and put them in a folder that you can use for showing them.  

Now you are ready to start selling.  When you first start out, you will be spending a lot of time visiting local businesses and stores to get your business noticed.  Gather your samples and go to area places of businesses to see if they will let you place some of your samples in the store someplace.    You’ll be surprised at how many places will let you do this, just make sure you speak to the manager in charge and not someone that isn’t authorized to grant permission.

Once you have the OK of the manager then make a note of what type display you would like placed in the store.  I usually frame a flyer that lists my services and the costs,

along with a picture of some of my samples.  Leave enough room at the bottom of the frame where you can glue a sample of your work to the front of the glass.  

If the manager won’t let you put up a framed display, then you can always use a regular flyer with a smaller sample glued to it.  You’ll probably have to recheck it weekly though as little fingers can sometimes grab the sample without their mothers realizing it.

Once you have at least 10 stores to display your work, then you can spend some time at home creating the displays.

The more stores you get your displays in, the better your business will grow.  This is just one way to build up customers fast.

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