Every company has their own policy. Here is a list of the company policies we know of:

Hershey Foods Corporation

Policy Regarding Candy Wrapper Announcements


Many inquiries have been received by Hershey regarding the requirements and conditions for use of HERSHEY’S milk chocolate bars and/or other of our candy products in connection with candy wrapper announcements. “Candy wrapper announcements” are wrappers designed to fit around an existing candy product. These wrappers usually bear creative designs and messages and are made to be sold or given to others. Hershey Chocolate & Confectionary Corporation, the trademark management subsidiary of Hershey Foods Corporation, and Hershey Foods Corporation (collectively, “Hershey”), must require that candy wrapper announcements satisfy the following requirements:

1. The candy wrapper announcement must not contain any trademark owned of licensed by Hershey or in which it has proprietary rights including, but not limited to the following: HERSHEY’S; HERESHEIS; HEREHEIS; HERETHEYARE; HE&SHE’S; MR. GOODBAR; MR. GOODBOY; MR. GOODGUY; MS. GOODGIRL; PAYDAY; ANNOUNCING IT’S A and Design; IT’S A HERSHEY’S; the famous HERSHEY’S trade dress, that is the color and design of the wrapper for HERSHEY’S milk chocolate bars.

The candy wrapper announcement must not contain any trademark that is similar in appearance, pronunciation or commercial impression to any trademark owned or licensed by Hershey or in which it has proprietary rights. For example, and not by way of limitation, we consider infringing wrappers that are confusingly similar to our ANNOUNCING IT’S A and Design mark (Registration No. 1,396,706) for wrappers with a cutout which exposes either the letters “SHE” or “HE” from the underlying HERSHEY’S chocolate bar wrapper. We also consider infringing any wrapper bearing a mark or design similar to our IT’S A HERSHEY’S mark (Registration No. 2,045,646) for wrappers on which the letters “SHE” or “HE” in the trademark HERSHEY’S are printed in pink or blue, respectively. As additional examples only (and this is not an exclusive list of the uses we would find infringing), we would consider the following damaging to our trademark rights: GOOD & PRECIOUS used in conjunction with the trade dress associated with our GOOD & Plenty products; OUR NEW JOY in association with the trade dress associated with our ALMOND JOY product; MR. GOODBABY whether or not used in association with the trade dress associated with our MR. GOODBAR candy product; and any modification to the plume extending from our KISSES candy product.

2. The original wrapper for the HERSHEY’S milk chocolate bar or any other of our candy products must remain intact, and the candy wrapper announcement must cover (but not be glued onto) the entire wrapper without any cutout which would expose any portion of the underlying wrapper.

3. Please be aware that chocolate quickly absorbs odors that may result in off-flavors. Please, therefore, do not use any form of glue or adhesive when securing the candy wrapper announcement around the bar that has an odor or flavor that might migrate to the chocolate or that is otherwise not proper for use an food product packaging.

4. If you are over wrapping any of our HERSHEY’S MINIATURES candy bars, you must include in the package to your customers the following notice:

IMPORTANT PRODUCT INFORMATION

This product contains as assortment of HERSHEY’S MINIATURES chocolate bars, which includes MR. GOODBAR chocolate bars, HERSHEY’S milk chocolate bars, SPECIAL DARK chocolate bars, and KRACKEL chocolate bars. Allergy Information: Contains peanuts and milk ingredients. For a detailed ingredient listing, call 1-800-468-1714.
[Your Business Name]
[Your Business Telephone Number]

5. In the event you wish to refer in any advertising literature (including web site) to the HERSHEY’S candy bars or any other product of Hershey Foods Corporation, you must capitalize the brand name, e.g., “HERSHEY’S”, place the registered trademark symbol “” after the brand name, e.g. “HERSHEY’S”, and you must place the following statement in your advertising in a manner clearly indicating to whom these trademarks belong: “Trademarks indicate products manufactured by Hershey Foods Corporation. There is no affiliation between Hershey Foods Corporation, its divisions or subsidiaries, and  [insert yourbusiness name].”


Hershey cannot and will not endorse or sponsor your business, or appear to do so, or sanction your use of a wrapper that may violate its proprietary rights in some fashion. Please be aware that Hershey reserves the right to object to your wrappers in the future if it is determined that your wrappers violate Hershey’s proprietary rights.

We appreciate your interest in Hershey’s products and trust that you will understand that we must zealously protect our trademarks and copyrights in order to protect our shareholders and you, the consumer. Thank you in advance for your cooperation.

HERSHEY FOODS CORPORATION

Nestlé Policy:


Thank you for contacting Nestlé. We welcome questions and comments from our consumers.

In regards to your email, you may rewrap our products but the whole original wrapper must be intact with the nutritional information available. Please be advised that we now manufacture new flow wrappers on our Crunch bars.

We appreciate your interest in our products and hope you'll visit our website often for latest information on Nestlé products and promotions.

Sincerely,
Marisa Pauska
Consumer Response Representative

Thanks, Ryan. This is important information for us all to follow.

Hi Ryan, thanks so much for posting the info from Nestle and Hershey's. Does this apply only in the U.S.? I am from Canada. Is this a national Policy, or do you think that there is a new policy for each country?

Thanks
Ness
Mom to Max & Logan

I'm sure these policies apply globally. Of course it is always better to err on the side of caution. If you are in doubt, just contact their customer service department to find out.

This information is great to know. Thanks for telling us.

This is definitely 'Key'

In Australia Nestle won't let you use their stuff and either will Cadbury.

Quote:

Hi Lannie,
A friend of mine works for Cadbury, and I was told that yrs ago Cadbury sold a division of theirs to Hershey's. So if you look at some American Cadbury bars they should say Hershey's USA on them and the European line will say Cadbury. They are 2 different companies with different policies. I haven't checked it out yet but when I see them I will check. (American line) thought this was interesting. I hope this makes sense. Another words you can over wrap Candbury USA as long as it says made by Hershey's.

Thanks
Arlene

Hi I sent an e-mail to Nestle Canada and they told me that I should follow the policy issued in the US. So, that is good to know. I still have to send an e-mail to Hershey's Canada. But I am certain its the same as the U.S., so I will most likely follow those rules.

See ya!!

Thanks for that Arlene...I don't think I have ever seen any in the American line but I will certainly keep my eye out

Thanks again : )

Thanks Ryan for the info
and Lannie, I'm so sorry that you can't get permission.
Maybe you and the family should move to America.

Queen Mum (just a thought!)

Thank you so much for the information. I gave a friend miniatures to announce the birth of their twin granddaughters and told her that some had nuts in them in of any allergies. I will make sure I print out the notice and include them from here on out! Again thank you! Onward & Upward!

On the #2 of Hershey's policy...... does this mean if we make an open end wrapper for the mini hershey bars, we have to wrap the bar in another layer of foil before we put our sleeve on or can their foil be seen? Kind of sounds like none of their wrapper can be seen. Janet

Thanks for the update, Ryan. I have made it a practice to print right on my invoices to my customers about the peanut policy just in case. When I have completed large orders for functions, I have made tent cards for the tables setting forth Hershey's policy.

This is great information to keep up to date. Thanks again for posting,

I see that the label cannot be glued right to the wrapper.

Can we use label paper with repositionalbe adhesive?

Like full size sticker/label paper where the entire wrapper is sticky- as long as it is not the permanent adhesive?

Thanks for any clarification/advice.

Wow, I never knew that minature bars could have nut traces in them too! Will make sure to include that important info!! Thanks!

Ho do you make the registered trademark symbol or where can I get one?? Thanks

Thanks Ryan, this is good to know.

Thanks Ryan and all of you for the information.
Myrna

Sherri, you can enter the registered trademark in Microsoft Word using the following key combination: Ctrl+Alt+R. If you need the copyright it is Ctrl+Alt+C and the Trademark is Ctrl+Alt+T. If you don't remember this then you can use the Insert function from the Menu bar and choose Symbol. There is a table to choose from. It should be on the 7th row, the 9th character from the left. If you need another software pkg like Wordperfect, press Ctrl + W, then r,o and press enter. It's like a macro. It is c,o for copyright and t,m for trademark.

What do you secure the wrapper with if you do not use glue or adhesive?

Cookie, you may be misunderstanding. The wrapper you...make gets secured with a gluestick or adhesive or doubleside tape to itself either as a closed end or over colored foil.

This post means not to use adhesive type labels, like sticker paper, or full size adhesive sheets that get peeled and stuck onto the original manufacturer's wrapper. That...we cannot do. Because if the customer peels it off, important information/nutrition info would be ripped off. Hope this sheds a different light...

Just incase you noticed...eBay sellers do do that and it is against Hershey or other candy company policies. Because they do, does not mean it's allowed.

Ok how do you add all of this info to a mini hershey bar it seems to me it would not fit. I also cannot figure how to put it on the back of the wrapper.

IMPORTANT PRODUCT INFORMATION

This product contains as assortment of HERSHEY’S MINIATURES chocolate bars, which includes MR. GOODBAR chocolate bars, HERSHEY’S milk chocolate bars, SPECIAL DARK chocolate bars, and KRACKEL chocolate bars. Allergy Information: Contains peanuts and milk ingredients. For a detailed ingredient listing, call 1-800-468-1714.
[Your Business Name]
[Your Business Telephone Number]


Why is the no spell check when your making a wrapper?

i do not put it on the wrapper either. i just make sure the customer know by giving a small notice with order as well .