Make 2008 the year for Marketing & Promoting your Business: A Guideline - LOTS of Info

Discussion in 'Building Your Business' started by robyn7679, Jan 1, 2008.

  1. nannaof2queens Elite Plus Elite Member Registered Member

    Robyn, you have really been busy typing. Thank you so much for taking the time to share all of this valuable information.
     
  2. rudygirl41 Registered Member

    Thanks Robyn. What you said makes alot of sense. Thanks for taking the time to help us in the New Year. I for one will keep reading this post to learn as much as I can.

    Good job.
     
  3. OP
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    robyn7679
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    robyn7679 Registered Member

    Thanks everyone for the comments. We help each other with designs, advice, templates that help build our businesses, why not marketing. It all goes hand in hand with the other. If you have a business, you have to market. Plain & Simple.

    Hopefully I've helped you get off to a great start! I want each and everyone of you to succeed!
     
  4. amthenry Registered Member

    Robyn,

    This is one of the most generous shares I've downloaded on this site. Thank you so much for taking the time to research all of this information. I've taken Lee's advice and saved it in Word and am formatting it to print out and put in my Marketing 101 binder. You are a gem.

    This is the type of information that I have wanted on this forum. Again, thank you so much for this invaluable information and the time you spent researching and putting it together.
     
  5. nferguson Registered Member

    Robyn,

    Thank you so much for taking the time to put all of this information together on one post. I think it would be great if we could all work together towards coming up with a variety of marketing plans. I have so many ideas of the marketing campaigns that I want to put together but never enough time to put it together before the next big holiday or event. Can you imagine how cool it would if a couple of people made the products and took pictures, others starting writing introductory letters, brochures blurps, others made flyers, postcards and we all shared them!!! That would be a dream come true....

    Nicole
     
  6. OP
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    robyn7679
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    robyn7679 Registered Member

    Michelle, Thank you for the kind words. This is the most important part of our businesses and one that if left out most often...

    If everyone shared their experience with marketing, ideas, advice, etc, I know we would all benefit from that. maybe this will help get that rolling.

    Nicole, I too have alot of marketing ideas but I also run out of time. It would be awesome to see some intro letters, flyers, postcards, etc that others have made and would be willing to share.

    I wanted to make "packets" to send to certain businesses. Target Marketing it is called I think.

    Example: Have a Real Estate Packet to send to offices (a couple a week to keep down on expenses) which would include:

    Introductory letter
    brochure
    business cards
    free samples
    special offer (maybe free local delivery or a coupon)

    Other packets could be made up for:
    Fundraising
    Day Cares
    Schools (teacher appreciation, staff birthdays, etc)

    There are others but you get the idea. Wouldn't that be awesome! Plan on working on it this year but probably more for marketing in 2009.

    Maybe we could work on something like this all together. Would love opinions on this.
     
  7. OP
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    robyn7679
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    robyn7679 Registered Member

    Mary Ellen, here's a link to brochure/ flyer layout templates I shared a little ago. On page 2 are layouts for coupons to give away to customers.

    http://wrapcandy.com/community/modules/newbb/viewtopic.php?topic_id=44961&forum=97&post_id=576835#threadtop
     
  8. 001ivu 2017 Reunion

    Wow some great ideas in here, I have a list of myown to add but some may already be on here and others may be a bit costly, I was cleaning up old files on my computer and found this one from when I was with a partyplan company some time ago now.

    . Take a small zip close baggie (snack sizes work well) and include the following in it: Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current specials, discount coupon (optional) etc Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!

    When I stay at hotels & motels I leave a flyer etc, my business card & discount coupon and small wrapped choccie, left in the fridge of course


    Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering. Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.

    Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding dj's etc. Ask them if you can leave your business cards & fliers to give to their customers. Offer store owners a free gift or a personal discount for helping you spread the word about your business.

    Daycare Centers! They are excellent to contact and leave business cards and/or fliers at! (maybe offfer a fundraiser or free item for a rafle etc)

    Alot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. Alot of times this will cost you under $15.00 for a space! Make sure you take products with you along with fliers, business cards etc. Do a contest drawing at these types of events. Make up entry blanks that gather the customers info so that you can initiate contact with them again!

    College Campuses! Dorms & Housing Students are always looking to spend money! Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!

    Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving fliers, business cards, discount coupons, freebie mini gifts, etc with them. They are always looking for additional items to place in their Welcome Bags!

    Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby! It's FREE for you to add in your information! , new customers by participating in these types of programs.

    Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.

    Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors! Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!

    Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in alot of areas!

    Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!

    Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have 3-5 products on display, plenty of catalogs, business cards and fliers.

    Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually "in the know" and can help you get started in networking in your community.

    Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days alot of companies will allow you to do this if you ask them!

    Does your local area tv cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address. (it may be a bit pricey not sure though)

    Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to "treat" their employees to specials from the local surrounding community.

    Get a low cost outdoor banner printed up with your business information on it. You can usually get them done for $55 or less depending on who makes it. You can have these outdoor banners displayed at outdoor music/concert events, outdoor childrens sporting events, outdoor adult sport events, outdoor neighborhood block parties, outdoor community events, carnivals, fairs, etc.

    Take your business on the road during nice weather. Contact local area parks & community centers to see what their schedule of events are and inquire about setting up a booth or table. This is a great way to network & market your business to those in your community.

    Community Clipper Coupon Packs & Sales Flyer Mailings. These days alot of communities have mailings such as these, contact them and see how you can participate and advertise your business.

    Contact small local area businesses such as hair salons, massage parlors, boutiques, banks etc. See if you can set up a table for 1 week with 3 of your best selling products on it along with some fliers, coupons and your business card. Keep a basket on the table for any customer orders which you can follow up on after you return back to pick up your display. Offer the store owner or manager a free gift for allowing you to do this. You can also offer to donate a prize for a contest if they let you display the prize donated & get a copy of the contestants entry blanks after the promotion closes.

    Contact local area pizza shops, diners, deli's and coffee bagel shops to ask them about advertising on their paper placemats! Customers do read those ads!

    Contact local area restaurants, bars and clubs and see about advertising on their paper beverage coasters!

    Local Television Stations are always holding on-air contests & website contests for their viewers, contact them about you donating a prize or gift certificate to sponsor one of their contests! Great business exposure for you!

    Get your business information printed up on pencils and hand them out to local colleges and technical schools for them to hand out to their adult students! This keeps your business information in front of them!

    Get a vehicle banner made for your automobile. I recommend the vinyl window clings or vinyl cling ones that stick to your automobile but dont scratch or remove the paint. You can easily remove them when washing your vehicle!

    Contact local area hotels, motels and bed & breakfast inns and ask them if you can do up a Lobby Basket and leave it in their Lobby. What is a Lobby Basket? You make up little packs of info about your business & products and put them into the Lobby Basket for their patrons to take.

    They usually have a pamphlet wall or area too with pamplets from local area attractions etc. If they dont have a lobby basket area, inquire about leaving your business info in their pamphlet area.

    Get your business info printed up on balloons! This is very economical to do! You then distribute them to local community centers, sporting events and other types of places where parents book their childrens birthday parties!

    Get some T-shirts printed up with your business information on it (both front & back sides) and hand them out to some friends, family and co-workers and ask them to wear them out and about in the community. This is their FREE gift for helping you to spread the word about your business!

    . Get some canvas tote bags printed up with your business information printed on it. Find a few ladies who are very active in your community and ask them to use your tote bag and give it to them for FREE under the agreement that they will use it every time they go out in the community for errands & events!
    You can get one with just your business name on it for about $20-$30 per plate!
    Wear a business name tag every time you go out into your community! Get a Catchy Slogan printed on it such as:

    Get some Business Card Magnets printed up and hand them out every where you go! Have your friends & family pass them out too! People are more apt to keep a magnetic business card compared to a regular one which gets shoved into a drawer or wallet. By having a magnetized card, your business is kept in front of the potential customer/client.

    Do a neighborhood childrens shopping party! I do this before Christmas and again before Mother's Day. I invite the neighborhood kids to come by and shop for gifts for their parents and loved ones. They enjoy shopping on their own and parents enjoy a small break from the children! To make this successful make sure the products you are offering are economical, Have a table set up with some inexpensive crafting supplies and let the children make their own greeting cards to go with the gifts they have purchased or have a gift wrapping table set up so they can personally wrap their gifts!

    . Put an AD in the back of local high school yearbooks! You can usually get these ads for around $20.00 which makes it affordable advertising for you!

    Get a Yard Sign! If you have a home business consider getting a Yard Sign printed up and proudly display it in your front yard!

    Does your neighborhood hold local Meet & Greets? If so, make sure you go out and attend them! Get to know your fellow community members!

    Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community! They are always looking for prize donations for their charitable raffles. Note: Make sure you get a receipt for tax purposes!

    Do you have a Online Business & Website? Consider getting some computer mouse pads printed up with your website address & business name on them! This will keep your website & business in front of them every time they sign online! This encourages them to check out your website often for new products, updates & features!

    Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them about getting your business ad on there too!(may be costly)

    Local baby expo's and baby events/contests! Set up a booth or table with your business info! These events are always very popular and a great way for you to reach new customers!

    Watch your local newspaper for Wedding, Engagement and New Baby Annoucements!
    Stamp your business info to the outside of all outgoing postal mail! Include your business card on the inside. Do this for personal mail, business mail and for paying your bills! imagine how many hands that letter will go through

    Contact your local Fire & Ambulance companies and see if you can set up a table at their next BBQ Event or fundraiser event.

    Make up candy packs with your business info attached to them and hand out to the Halloween Trick or Treaters!

    Exchange Business Cards, Fliers or Coupons with another NON-Competing Business and place her filler in your bags & outgoing packages & have her do the same for you! Sort of "scratching each others backs".

    The PUBLIC Library! I go in there often and see all kinds of local advertisements for businesses there! See if you can leave a sample & a few business cards! or choose a few books out of different sections and perhaps put in a flyer or business card and when they read it, they will find it and who knows it may be a new customer.

    Indoor Concert Arena's. Have you attended a concert lately? Tons of advertising by local and national merchants at concerts! Check into doing some advertising!

    Children LOVE Stickers! Buy a slew of stickers with your business name on them....hand them out! Chances are that the kid's parents will see the stickers too!

    Print up some flyers and get permission from local shopping centers to see if you can leave them on car windshields! Always ASK permission first!(may be a bit costly)

    Does your community print up FREE Renters Guides, House Buying Guides Etc? (you can usually find them for FREE at your local supermarket). If so, contact them about placing your business ad inside one!

    Are there any professional moving companies in your area? If so, contact them! They usually give out new business packet info to their customers/clients to welcome them to their new home. See about adding your business information to their "New Move" Packs!

    Local small town radio stations that are usually found on the AM frequency usually offer very low-cost local area advertising on their small radio station. A great way to get your business info out to those in your local community.

    Is there a local business in your area holding a upcoming Grand Opening? If so, contact them! Alot of times they are giving away freebies to the first few hundred customers plus they do heavy advertising announcing their Grand Opening. This is a GREAT way for you to capitalize on that!

    Put the word out to your friends, family & co-workers that you offer freebies to party go'ers. What do I mean? Well, people who are holding baby showers, bridal showers, birthday parties, anniversary parties etc. contact me about my freebies. They make up party goodie bags and are always looking for things to stuff them with. Depending on what type of party it is depends on what I donate! (this one may be a bit costly)

    Print out your own Re-ordering labels! make sure you stick on a small re-ordering info sticker with your business info on it so that your customer can easily locate your information for placing reorders! This is also important to do considering some customers purchase items from you to give as a gift, this way the person who received the gift will also know how to contact you and will become a potential new customer for you!

    Establish a Referral program for your business and print out referral coupons! Offer established customers a free little gift or personal discount if they refer a new customer to you! I like to give out 3 Referral Coupons to every new customer I get so that they know they will be rewarded for referring new customers to me.

    Established customers are more apt to refer new customers to you if they know they will be rewarded for that referral. Verbal referral programs don't work well, so print up referral coupons or referral promotion cards to hand out to your established customers. I also like to put a "referral reward" sticker in all of my Tupperware catalogs. You can also add a sticker to the backs of your business cards.

    . Print out Coloring Pages with a small section on them advertising your business and donate them to local area restaurants, daycares etc. I was able to find 4pc. crayon sets for ONLY .05 cents a box which I also donated along with the printed out coloring pages! Parents hang them on the front of their refrigerators after the children are done coloring them which keeps your business in front of the parent daily! Cost: About .03 cents for printed out coloring page with your business info located some where on it and .05 cents for the mini box of crayons. Try to find a design that relates to your business for the best effect.

    . Contact your local area Girl Scouts, 4-H Club and other youth groups. Talk to them about you coming in to do a project with the youth's in the group. You can also talk to them about your business fundraiser program if you offer one. During the summer time there are alot of youth camps throughout the community. You can also find youth camps through local churches. Some are seasonal and some are year long programs. The YMCA is also a great resource!

    Make sure you leave info about Your Business on your answering machine or voice mail message! Not everyone who phones you knows that you sell certain items or represent a particular company! (especially those pesky bill collectors & telemarketers).

    Get Business Themed Banking Checks! Your bank checks pass thru tons of hands that could become potential customers If possible get your email address or website URL preprinted onto them! I also suggest using preprinted postal address labels too! (try to get checks that have pictures of some of the products you sell on them
    When doing a fete/ show have a bowl of chewy lollies on your table It gives you a chance to have a chat to potential customers and reals in the kids because they can't resist lollies which means I have to check with Mum before they can have one so then she has to come and see what I'm selling.
    On a toll road, pay the toll for the car behind you, and ask the toll collector to give your business card etc to the car’s driver and tell him or her you paid the toll. Sure, it’s a crapshoot, but you never know who might be on the road. And it’s a low-cost tactic that has imagination written all over it. If the toll is $0.50, you can do this 20 times for your $10 marketing budget. Chances are good that at least one or two of those 20 people will contact you.


    well hope that gives someone some new ideas to try !! :)
     
  9. paulakw "P" Staff Member Staff

    Re: Make 2008 the year for Marketing & Promoting your Business: A Guideline - LOTS of Info

    ~ ~ ~ ~ ~ bumping up again ~ ~ ~ ~ ~ ~~ ~

    lots of reading and lots to mentally digest..but a lot of helpful information posted in here that could really benefit many trying to get more established ~
     
  10. paulakw "P" Staff Member Staff

    Re: Make 2008 the year for Marketing & Promoting your Business: A Guideline - LOTS of Info



    another bump ~ ~ ~ ~ ~ ~ ~ ~ ~
     
  11. roberta [aka: Bobbi] Lifetime Elite Platinum Elite Plus 2017 Reunion

    Re: Make 2008 the year for Marketing & Promoting your Business: A Guideline - LOTS of Info

    Lots of GREAT ideas right from the beginning, so I wanted to bump this up for those who haven't seen it before; and the newest wrapcandy *family* members.

    A couple of the links no longer work, but overall this is fantastic information. ;D
     
  12. huskystar LIFETIME MEMBER 2017 Reunion

    Thanks just what I needed
     
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